Even tho it’s classic line of John’s Brewery, we wanted to go creative. Grandma’s Day seemed to be a perfect time to show everyone our concept for John’s characters. John and Jonny stand for two generations matched to two different beer lines. Thanks to that we can better target potential costumer group and in the same time we can play with form.
Creative beer line.
Hi! It’s Jonny here. Jonny is a younger version of titular John. He’s the opposite of classic, known and plain. He’s new, fresh, colorful and feisty. Just like the beer itself. It was our indicator while designing the new labels. Our mission was to creative consistent and outstanding design.